Brossard, QC — At the Connexion Trade Show on May 28, 2025, uxpertise proudly revealed its new logo, marking a significant milestone in the company’s 10-year journey.
This brand refresh reflects a renewed commitment to innovation, structure, and the many dimensions of modern learning. Rooted in the same mission, the new identity is designed to better express who uxpertise is today—and who it continues to become.
The revamped logo retains the distinctive “X” that symbolizes the learning experience at the heart of uxpertise, now harmonized with its sister company pardeux, ensuring brand alignment across the organization.
The updated design includes angular letterforms, symbolizing the flexibility and multifaceted nature of learning. Each angle represents a unique path that learners can take—tailored, dynamic, and non-linear.
The square atop the “i” in “uxpertise” evokes the idea of a secure, structured, and rigorous environment, underscoring the company’s dedication to providing high-integrity assessment and training platforms.
Three strong visual cues now define the brand:
- LMS: Representing uxpertise LMS, learning management platform
- XP: Signifying the examination platform, uxpertise XP
- The Eye: Indicating integrated exam proctoring service
“This new logo is more than just a design—it’s a declaration of our evolution, of the listening and thoughtfulness that guide our work in digital learning,” says Véronique Couturier, president. “It’s a fresh look, but our mission remains the same: empowering education and training through cutting-edge technology.”
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