{"id":6153,"date":"2020-01-01T14:00:45","date_gmt":"2020-01-01T19:00:45","guid":{"rendered":"https:\/\/uxpertise.ca\/?p=6153"},"modified":"2022-06-01T18:22:35","modified_gmt":"2022-06-01T22:22:35","slug":"6-ways-your-professional-association-can-boost-engagement-and-retention","status":"publish","type":"post","link":"https:\/\/uxpertise.ca\/en\/6-ways-your-professional-association-can-boost-engagement-and-retention\/","title":{"rendered":"6 Ways Your Professional Association can Boost Engagement and Retention"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Professional associations are facing tough times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the last decade, about half of the associations showed a decline in membership. Understandably, many associations are asking themselves fundamental questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What value can we offer that members can\u2019t find anywhere else?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can we boost member engagement and retention?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To respond effectively to these questions, your association needs to reconnect with some of the core needs and expectations of members.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>What your members are looking for<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Typically, people join professional associations to grow and prosper. They want to learn about new methods, legislation, and tools that will advance their careers. They want to stay compliant with industry requirements to maintain their good standing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One major way your association can fulfill these needs is by providing engaging, effective, and customized training\u00a0 for your members. In fact, Learning &amp; Development (L&amp;D) activities can become a major pillar of your association\u2019s raison d\u2019\u00eatre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this pillar is already in place in some associations. Often, though, this L&amp;D activity is tied to traditional models of instruction.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Drawbacks of old-style L&amp;D<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the traditional L&amp;D model, you hire instructors, rent meeting spaces, create, print, and distribute learning materials, and pay for travel, entertainment, and other co<\/span><span style=\"font-weight: 400;\">sts inc<\/span><span style=\"font-weight: 400;\">urred by both the organization and members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, this training model is becoming a burden due to restricted budgets and the increasingly fast pace of life. Members want to learn anywhere, anytime, and on any device.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meeting these needs presents<\/span><span style=\"font-weight: 400;\"> an opportunity to transform your organization by converting traditional training into digital or hybrid training.\u00a0 <\/span><span style=\"font-weight: 400;\">As a result, you\u2019d<\/span><span style=\"font-weight: 400;\"> improve efficiency, cater to more people, streamline your operations, and even grow your revenues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Enter educational technology<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In such a landscape, a modern learning management system (LMS) can become a game-changing competitive advantage for your association.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An LMS is a software platform that <\/span><span style=\"font-weight: 400;\">enables<\/span><span style=\"font-weight: 400;\"> you to efficiently manage, create, deliver, and promote learning activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right LMS enables your association to fulfill your members\u2019 L&amp;D needs conveniently and cost-efficiently while offering your association the opportunity to become <\/span><b>the<\/b> <b>learning<\/b> <b>hub<\/b><span style=\"font-weight: 400;\"> in your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right LMS would enable your association to benefit in the following six ways:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>1. Grow your revenues<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Every industry has to deal with skill shortages. By offering easily accessible and relevant online training, you can help your members sharpen their skills in subjects relating to technical training, regulatory and compliance issues, and management, as well as \u201csoft skills\u201d like leadership and interpersonal communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an association, your major strength is your privileged access to the goldmine of industry experts among your members. By tapping into this knowledge and experience, you can create authoritative courses and training materials that nobody can compete with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By selling these courses or licensing them to your members, you can create a new revenue stream beyond dues. The right LMS can simplify every step of that process, from course creation to management and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your LMS is an integrated all-in-one platform with state-of-the-art automation, you\u2019ll liberate your staff from many of the repetitive tasks of managing instructional activities and products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>2. Expand the territory of your continuing education efforts<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Typically, members living within driving distance of your association offices profit the most from access to training. But when you work with a cloud-based mobile-ready LMS, your association has no limits to the reach of your continuing education program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such reach makes your membership offer more appealing to a greater number of prospects, and thus improves your potential to <\/span><span style=\"font-weight: 400;\">expand membership<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>3. Increase member engagement\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To engage your members, your continuing education content needs to be relevant, personalized, and based on learner-friendly principles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A modern LMS enables you to easily survey your members on their interests and to create and manag<\/span><span style=\"font-weight: 400;\">e <\/span><span style=\"font-weight: 400;\">training activities <\/span><span style=\"font-weight: 400;\">that are customized to respond to those interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also stimulate more engagement by rewarding member achievement with badges. Once<\/span><span style=\"font-weight: 400;\"> a member earns a badge, they can share it on social media, which can spark interest from potential members and support your recruiting efforts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>4. Simplify certifications<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Adding<\/span><span style=\"font-weight: 400;\"> training with a certification <\/span><span style=\"font-weight: 400;\">option<\/span><span style=\"font-weight: 400;\"> can be a very appealing element in your association\u2019s offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with a modern LMS simplifies compliance. For example, through a validation feature, you can easily evaluate a member\u2019s prerequisites and eligibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, <\/span><span style=\"font-weight: 400;\">you can effortlessly enroll the right people in the right course, track progress and completion both individually and as a group, and test your members to ensure compliance. <\/span><span style=\"font-weight: 400;\">Customizable dashboards can keep you up-to-date in real time<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the course is completed, certification is automatically delivered. That saves you so much time!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>5. Create virtual networking opportunities<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">One of the key attractions of associations is the opportunity to network.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A modern LMS enables you to create L&amp;D activities that include interactive forums, video conferencing, and group training. Such activities allow members to learn with other members and thus provide a channel for new interactions and connections with peers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>6. Partner with other firms to expand your training offer<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You may see an educational need that goes beyond your capacity to fulfill.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not invite other organizations to share their programs or help you fill that capacity gap? The better you can meet your members\u2019 training needs the more compelling becomes your offer.\u00a0<\/span><\/p>\n<p><b>Building a brighter future<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Empowered by the benefits of your LMS, you would clearly increase the perceived value of your association and improve its perception within your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, you will have laid the foundations for fulfillin<\/span><span style=\"font-weight: 400;\">g c<\/span><span style=\"font-weight: 400;\">ore member nee<\/span><span style=\"font-weight: 400;\">ds<\/span><span style=\"font-weight: 400;\"> and creating a sustainable future for your professional association.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professional associations are facing tough times. Over the last decade, about half of the associations showed a decline in membership. Understandably, many associations are asking themselves fundamental questions like: What value can we offer that members can\u2019t find anywhere else? How can we boost member engagement and retention? To respond effectively to these questions, your [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":6154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,142],"tags":[154,178,179,185],"class_list":["post-6153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-management-system","category-blog","tag-lms","tag-gamification","tag-professional-associations-en","tag-online-training-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 ways to boost online course engagement - uxpertise<\/title>\n<meta name=\"description\" content=\"One major way your association can fulfill these needs is by providing engaging, effective, and customized training for your members.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxpertise.ca\/en\/6-ways-your-professional-association-can-boost-engagement-and-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways Your Professional Association can Boost Engagement and Retention\" \/>\n<meta property=\"og:description\" content=\"Professional associations are facing tough times. Over the last decade, about half of the associations showed a decline in membership. Understandably,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxpertise.ca\/en\/6-ways-your-professional-association-can-boost-engagement-and-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"uxpertise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxpertise\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-01T19:00:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T22:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxpertise.ca\/wp-content\/uploads\/2020\/11\/6-facons-que-votre-association-professionnelle-peut-augmenter-lengagement-et-la-retention-en-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"St\u00e9phanie Dion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"St\u00e9phanie Dion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/\"},\"author\":{\"name\":\"St\u00e9phanie Dion\",\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/#\\\/schema\\\/person\\\/a2c6eb2b17d3cb63a86dd515ed9a4b3d\"},\"headline\":\"6 Ways Your Professional Association can Boost Engagement and Retention\",\"datePublished\":\"2020-01-01T19:00:45+00:00\",\"dateModified\":\"2022-06-01T22:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/\"},\"wordCount\":958,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uxpertise.ca\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/6-facons-que-votre-association-professionnelle-peut-augmenter-lengagement-et-la-retention-en-scaled.jpg\",\"keywords\":[\"Learning management system (LMS)\",\"Gamification\",\"Professional associations\",\"Online training\"],\"articleSection\":[\"Learning Management System\",\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/\",\"url\":\"https:\\\/\\\/uxpertise.ca\\\/en\\\/6-ways-your-professional-association-can-boost-engagement-and-retention\\\/\",\"name\":\"6 ways to boost online course engagement - 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