{"id":11685,"date":"2021-11-10T17:52:09","date_gmt":"2021-11-10T22:52:09","guid":{"rendered":"https:\/\/uxpertise.ca\/?p=11685"},"modified":"2024-10-24T11:05:04","modified_gmt":"2024-10-24T15:05:04","slug":"7-questions-to-maximize-the-marketing-success-of-your-online-course","status":"publish","type":"post","link":"https:\/\/uxpertise.ca\/en\/7-questions-to-maximize-the-marketing-success-of-your-online-course\/","title":{"rendered":"7 Questions to Maximize the Marketing Success of Your Online Course"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your training organization is eager to press the launch button on the new online course you developed. You\u2019ve invested a lot of thought and energy in developing this training, so everyone has high hopes for the course\u2019s success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help support that success, do take a few minutes before you press \u201cpublish\u201d to ask yourself the following questions.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>1. Is your course relevant and distinctive?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Around the world, the online training market is hot, in both demand and supply. As a result, your course needs to stand out among your competitors\u2019 offers. To do so, your course has to focus on a specific niche of prospects and do the following very well:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Solve a specific problem<\/b><\/span><span style=\"font-weight: 400;\"> that troubles your target and deliver concrete results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Provide your target with an easy-to-follow roadmap<\/b><\/span><span style=\"font-weight: 400;\"> for creating the results they want.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Be produced to the very best of your ability<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff5100;\">.<\/span> The competition in online training is stiff. Shoddily produced training courses greatly reduce their chances of success.<\/span><\/li>\n<\/ul>\n<h2><b>2. Have you validated the course with an existing audience?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you want to launch a course on B2B sales. You can validate your course in two ways. You can survey your target to sound their interest in your offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, even better, you can launch a pilot course and be transparent with your audience about what you\u2019re doing: Offer them a significant discount on the price in exchange for getting their frequent feedback and testimonials. A pilot course can accomplish three valuable goals for you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Provide concrete evidence<\/b><\/span><span style=\"font-weight: 400;\"> that your target audience finds value in what you have to offer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Prove that the course can make money<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Create a list of likely buyers<\/b><\/span><span style=\"font-weight: 400;\"> once you launch the final version of the course.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The right LMS can help you pilot your course by ensuring the course is visible only to those piloting the course, and enabling you to offer discount codes or generate gift cards.\u00a0<\/span><\/p>\n<h2><b>3. Have you minimized the obstacles to launching your course?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can, of course, sell your training on your own website. If you do, you\u2019ll need to build a team to assemble all the necessary e-commerce and marketing functions you\u2019ll need to distribute and market the course as well as the right platforms to offer your content and manage users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can simply subscribe to a modern, easy-to-use learning management system (LMS) that already has all the marketing and e-commerce functionality you need to manage, distribute, and market your course.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, with the right LMS, you don\u2019t need to worry about website design, IT infrastructure, or security. Guided by an intuitive LMS and a team of experts ready to help, you can launch a course in a matter of days.<\/span><\/p>\n<h2><b>4. Have you created a landing page to promote your course?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you launch your course, you do need a landing page. That\u2019s a web page solely dedicated to converting prospects into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right LMS will provide you with easy-to-use tools for creating both a landing page and a showcase for your course(s). These pages should also be easily customizable to reflect your brand identity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, your landing page and showcase pages should be SEO-optimized. That way they\u2019re more likely to show up in search engine results as prospects look for information on topics related to your course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right LMS, all of these advantageous features are built-in.<\/span><\/p>\n<h2><b>5. Do you have a plan for promoting your course consistently?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To drive prospect traffic to your landing page consistently, you do need to reach out and engage with them. The goal of this marketing outreach is to provide your prospects with the right information they need at the right time so that, finally, they can make the right choice of your course.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, before any prospect becomes a customer, they need to pass through the three stages of the buyer\u2019s journey: awareness, consideration, and conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of your B2B sales training course, that journey means your marketing efforts need to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><span style=\"color: #ff5100;\">Create awareness<\/span> <\/b><span style=\"font-weight: 400;\">of the B2B sales problem your course solves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Develop consideration<\/b><\/span><span style=\"font-weight: 400;\"> of the value your B2B sales course offers as a solution to the problem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ff5100;\"><b>Convince your prospect <\/b><\/span><span style=\"font-weight: 400;\">that your B2B sales course is the only right choice for them.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your prospects will be poised at various points along this buyer\u2019s journey. By nurturing your relationship with them, you can increase their anticipation, desire, and conviction that your course is just right for them.<\/span><\/p>\n<h3><b>Marketing tools for success<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It is important to understand how your prospects are behaving and interacting with your course. As you run campaigns on various mediums, you will have access to a variety of KPIs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also important that your LMS be connected to such tools to obtain relevant analytics. Make sure you can plug in your Google Analytics to obtain relevant information on navigation behaviour and demographics.\u00a0<\/span><\/p>\n<p><b>How to nurture a relationship with your prospect<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">This relationship-building can be carried out in different ways. The first step is to get them on your email list so you can connect with them appropriately. Present them with an appealing incentive in exchange for their email address: ideally, an item of value related to the problem your course solves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can offer coupon codes and gift cards to other training courses in your catalog in exchange for their email address. You can also give away valuable information related to the problem your course solves via a tip sheet, PDF, short video, or an introductory webinar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, not all the prospects on your email list will become customers. So your marketing efforts should strive to continually attract prospects into your sales funnel. If you have a clear understanding of your prospect\u2019s pain points, challenges, and buying patterns, that will enable you to create content that is relevant to them, in a medium they find appealing, on a platform they regularly frequent. By stimulating engagement with your content and interacting with your community of interested prospects, you\u2019ll build conversations, relationships, credibility, and trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you do all this effectively, you convert your prospects into customers.\u00a0\u00a0<\/span><\/p>\n<h2><b>6. Have you made it easy for customers to buy the course?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have a converted prospect, you need to ensure they can buy your course securely, in the currency you offer, via one of your various payment options (e.g., credit card, invoicing, etc.). Here, too, the right LMS\u2019s state-of-the-art e-commerce functionality can simplify your life tremendously.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another advantage of the right LMS is that it gives you, like NASA\u2019s Mission Control, one central location from which you can manage your online courses, whether you offer one or hundreds.\u00a0<\/span><\/p>\n<h2><b>7. Do you have a process for staying in touch with your customers after the sale?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To keep fine-tuning your course and your offer, make sure to survey your learners once they\u2019ve completed their course. Do encourage your customers to share their experiences on social media and to write reviews. Stay in touch via email. Send them promotional offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A satisfied customer is always your best bet for repeat business and for referrals to other prospects.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>So how do you feel about your responses to our seven questions? Did you find this was valuable guidance?<\/strong> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about how to support the success of your online training, do <span style=\"color: #ff5100;\"><a style=\"color: #ff5100;\" href=\"https:\/\/uxpertise.ca\/en\/contact\/\">connect with us<\/a><\/span>.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your training organization is eager to press the launch button on the new online course you developed. You\u2019ve invested a lot of thought and energy in developing this training, so everyone has high hopes for the course\u2019s success.\u00a0 To help support that success, do take a few minutes before you press \u201cpublish\u201d to ask yourself [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":11799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116,142],"tags":[156,180,185,228,230,312],"class_list":["post-11685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-management-system","category-blog","tag-marketing-en","tag-training-center","tag-online-training-en","tag-e-commerce","tag-technologies-de-leducation","tag-learning-management-system-lms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Questions to Maximize the Marketing Success of Your Online Course<\/title>\n<meta name=\"description\" content=\"Your training organization is eager to press the launch button on the new online course you developed. 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